Dalam rangka Hbo akan meluncurkan True Blood Session 2, mereka membuat sebuah teaser campaign yang melibatkan seluruh media a.k.a Integrated Campaign. Di campaign ini yang paling saya sukai adalah untuk membuat campaign integrated yang sukses sebenernya tidak harus memakai teknologi yang canggih2 banget yang penting adalah mengerti “communication roles” setiap media.
Nokia tasked us to build a digital campaign for their newest device Nokia C3. Indonesia was the first country in the world to launch this device. The Nokia C3 is a social media device. It is positioned as the best social networking phone, and is aimed at youth as the main target audience. Our challenge was to [...]
Tirta Investama tasked us to create digital activity for Mizone. The challenge was to transform Jakarta into a Mizone City – a city where the people are in 100% body, mind and mood thus allowing them to enjoy their daily routines in a different way with fresher perspective.
