Objective Is to Make Measurement Make Sense in Digital and Across Platforms NEW YORK, NY (June 13, 2011) — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement.
From nielsenwire blog & mashable Consumers love online grocery shopping, but it takes time getting used to. You can simply the process by improving the online experience with navigation, search, online help and porting over shopping lists. Deliver a better time-saving experience and consumers will hang on.
Cara menilai bisnis yang sangat menarik, disini dicoba dilihat dari mobile advertisement yang dijual nokia kepada umum. Kelihatannya sih ada benarnya, jika impression malah naik dan ctrnya bagus bisa jadi itu sebuah pertanda kalau memang banyak sekali pengguna setia nokia didunia…
Gambaran pertumbuhan mobile di Asia Pasific ( April 2011 ), dari sini kita bisa mendapatkan gambaran apa yang akan kita hadapi di beberapa tahun mendatang…